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Is your lead-gen partner an asset or a risk?

Score your current partner on data origin, compliance, lead quality, reporting and accountability, and get a risk profile in under two minutes.

Answer honestly for your current partner. Each answer updates the risk profile.

Data originWhere and how leads are sourced50%

Can the vendor disclose exactly where each lead is sourced?

Are leads generated through opt-in, consented channels?

Do they avoid scraped or purchased list data?

ComplianceGDPR, CCPA and consent handling83%

Are they GDPR and CCPA compliant, with documentation?

Do they provide consent records on request?

Are suppression and unsubscribes handled correctly?

Lead qualityAccuracy and fit of delivered leads50%

Are leads verified (email and phone) before delivery?

Do leads match your ICP and targeting criteria?

Is there a replacement policy for bad leads?

ReportingTransparency of metrics and data67%

Do you get regular performance dashboards?

Are CPL and conversion metrics shared openly?

Can you audit the raw lead data yourself?

AccountabilitySLAs, ownership and guarantees33%

Are there clear SLAs and performance guarantees?

Is there a dedicated point of contact?

Do they take responsibility for underperformance?

57/ 100

Vendor trust score

Moderate risk

Solid in places, but a few areas need tightening before you scale.

Strongest area

Compliance

83% confidence

Highest risk

Accountability

33% confidence

Risk breakdown

Data originComplianceLead qualityReportingAccountability
Data origin50%
Compliance83%
Lead quality50%
Reporting67%
Accountability33%

Assessment summary

Your partner scores 57/100, a moderate risk profile. Your biggest exposure is accountability; tighten it before you scale spend.

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Assessment results are directional and for planning purposes.

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