Turning Free Trials Into $1.2M Pipeline for a SAAS Firm
Learn how a SaaS company turned free trials into 1.2M in pipeline by targeting high intent users and aligning marketing activity with sales.
Amisha Srivastava, Brand Marketing Manager
The Story
A fast-growing SaaS project management company had no trouble attracting free-trial users—but nearly 60% dropped off within 14 days without ever booking a demo. Their marketing team was stretched thin, their outreach lacked precision, and the sales team was frustrated chasing low intent leads. Pipeline growth had stalled.
That’s where Lion Reach stepped in
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